MeYou Health isn’t a new company. We were created as a subsidiary of Healthways in 2009 to learn if we could use online communities and various game mechanics and dynamics to improve well-being in a measurable way. By 2012, we had clinically validated the approach and worked with Healthways to commercialize it as a white-labeled platform for health plans. Since 2014, we’ve been enrolling, assessing, intervening, incentivizing, and reporting on hundreds of thousands of people for our health plan customers.
There’s only one thing that creates genuine engagement and change for people: social interaction.
Along the way, we’ve learned that there’s only one thing that creates genuine engagement and change for people: social interaction. People won’t use a wellness program if only the employer benefits from it. Everything in the program needs to empower the employee to learn, explore, achieve, socialize, and norm against the behaviors of others at a pace and intensity that is comfortable for them. Over the years, we’ve refined our program to be extremely realistic about what it asks someone to do and convenient enough to factor into their busy lives. We provide immediate, positive feedback about what they are learning, and it comes from evidenced-based health literature so we can be sure we’re doing something that genuinely improves their life.
Shifting our focus
In 2016, we spun out from Healthways and continued forward as a white-labeled platform for health plans, delivering hundreds of wellness programs to employers of all sizes for companies like Blue Shield of California, Sharecare, and CareFirst.
2016 was an interesting year for us. When we were inside Healthways, we relied on them for all of our sales and marketing. After spinning out, we began talking directly to brokers, resellers, consultants, and employers. We started to hear an interesting thing: There are very few options for small employers in the market. All of the established wellness players focus on the multi-thousand life employers, but no one is building something efficient and cost-effective for the smaller companies.
After further research, we learned that according to the Small Business Association, there are 1.2M companies with 10 to 500 employees in the US. And after looking into it more deeply, we learned that the vast majority of these have not yet put a wellness program in place.
At the same time, smaller companies also want wellness, and they regularly rank it as a primary priority of ongoing investment. The impacts of poor lifestyle behaviors disproportionately affect small employers. If someone has an unscheduled absence due to illness or a health issue in a 10,000 person company, it has much less of an impact than in a 100-person company. Furthermore, smaller companies are competing for the same talent as the bigger companies, but they don’t have anything nearly as compelling to offer on the wellness benefits side.
We’ve decided to fix that.
We can offer small companies a comprehensive, consumer-grade wellness program that is proven to boost employee health, and provide employers with actionable insights. It’s available for an easy-to-understand monthly subscription fee, with no setup charge. Oh, and you can try it free for 30 days.