By Trapper Markelz, CEO
The MeYou Health wellness program consists of a few different components:
Instead of trying to put this all into a single, giant, comprehensive app on your phone, we’ve taken a more flexible approach using a “multi-app strategy.” This is also sometimes called an “app ecosystem” or an “app constellation.” A multi-app strategy is an excellent option for companies, like MeYou Health, who have several services that orbit around a central concept. In our case, the central concept is an employee wellness program.
With our multi-app strategy, we can break up functionality into smaller, more focused applications that are built around a specific task. This is not a strategy that MeYou Health invented. It is one that many of the largest companies are now following as they continue to extend the ways they interact with and provide value to their customers.
Facebook is a great example. There is a main Facebook app, but it separates out many of the key features of Facebook into individual app experiences:
Having multiple apps ensures you can bring reliability, stability, security, agility, and optimization to the tasks and needs of specific users, without having to lump everyone together into a single comprehensive experience.
It isn’t just big companies like Facebook that use this strategy. As mobile phone and app users ourselves, we construct our own personal multi-app strategy in different areas of our life.
For example, I have a folder called “Finance” on my phone. I don’t have one finance app to rule them all, but I have a whole constellation of apps that help me manage my financial life:
It's possible you have a folder on your phone called “Health,” too! We're not trying to be the one health app in that folder, but we are happy to join the existing health ecosystem that employees already use to help them eat better, move more, quit smoking, and improve overall well-being.
To that end, we’ve put together a combination of web, mobile app, and mobile-optimized experiences that meet people where they are. Here's how it works:
The MeYou Health multi-app strategy consists of a range of web, mobile web, and mobile apps that bring content to people through channels that they control. We're planning to add new apps and partnerships in the near future that will expand that constellation even further and open up new opportunities for people to participate. Stay tuned!
For more on a mutli-app strategy or app constellations, check out some of these articles:
Is multi-app strategy right for your business?
Single-purpose or multi-purpose app – which option is better?
Mobile shouldn't be an afterthought: Best practices for implementing a multi-channel strategy from the start